I turn messy go-to-market and operations into systems that run without me.
First commercial hire at a deep-tech 3D printing startup, where I built the connective tissue between product, sales, and operations: pricing, CRM, automation, and the go-to-market motion. I am looking for strategy, operations, or chief-of-staff work where the job is to make an organization run better.
Migrated the company off Salesforce onto HubSpot and designed the automation layer in Make.com that keeps records, deals, and handoffs in sync without anyone touching a spreadsheet.
As the first business hire, I built how we price two product lines and how we sell them, from first-touch through close, turning ad-hoc quotes into a repeatable commercial process.
Ahead of a major industry show, I analyzed the full exhibitor list, mapped it against where we actually win, and built a prioritized targeting plan the team could walk in and execute.
Wired shipping events to a survey flow so every delivery automatically triggers an NPS request, logs the score in the CRM, and flags detractors for follow-up. No one has to remember to ask.
The same instincts show up off the clock: plan carefully, build the thing, enjoy the long passage.
Recently crewed an Atlantic passage from Sint Maarten to the Azores. Two weeks, no land, plenty of time to think about systems that have to work the first time.
I build my own tools for the fun of it, from a household "super app" to automation workflows. If something annoys me twice, I usually end up building the fix.
From Gothenburg, now in Boston. I follow football closely, like a good fermentation project, and care a bit too much about etymology.